One of the most recent revolutions in healthcare is the role of Big Data. An article published on CNBC this morning noted how much data is being collected related to patient care today, from doctors digitizing patient records to the patients themselves who monitor “their activity, sleep and calorie burn using fitness trackers.” Pharma companies have been building medical databases comprising years of R&D data, augmented by clinical trial and insurance program data from government and other public sources (Source: McKinsey & Company). Patient-specific data is today available from multiple sources, including insurance payors, hospitals, laboratories, physicians’ offices, remote monitoring systems, and uploaded by patients directly through health and wellness apps and connected devices. Bernard Marr, a Forbes contributor, writes